 |
 |
"This is riveting journalism from an unbiased source. Takahashi provides
a rare peek behind the scenes of the rollercoaster video games business."
"A page-turning revelation about the big decisions and bigger dollars it takes to get a new console off the ground and into the hands of consumers."
"An engaging and revealing tale."
|
The Xbox 360 Uncloaked
The Real Story Behind Microsoft's Next-Generation Video Game Console
By Dean Takahashi, San Jose Mercury News
"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. This highly anticipated book goes beyond the official story to deliver a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry.
With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals:
- The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it.
- Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand.
- The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market and control of the digital entertainment gateway in the living room.
- Includes more than 50 photos!
Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating story.
This book will not only appeal to gamers, but also to anyone who's fascinated with high-stakes business strategies and the hard-boiled politics involved in technology, product development, and global marketing on a grand scale.
Buy the eBook
--OR-- Buy the Printed Book
Download
the FREE eBook Preview
or view the online Printed Edition Preview
The Critics Are Raving...
"...The games business's most controversial book ever."
"'Uncloaked' provides a surprisingly engaging story about a little-seen side of a business obsessed with journalism about the products rather than the process. Digging deep into his ample array of sources, Takahashi has crafted a business book enjoyable by the average gamer and a grand narrative interesting to anyone in the industry."
"It's an absorbing read... What makes 'The Xbox 360 Uncloaked' required reading for video game fans is the incredible amount of inside information it contains... The author deserves high praise for providing us with a comprehensive record of what goes into the development of a video game system. The behind-the-scenes drama makes for a juicy, entertaining read regardless of one's console allegiance."
"Dean's book really needs to be seen by
the [video game] community. It's that good... I'm reminded of Bill Carter's
book 'The Late Shift'... Both books have a great way of not only telling a story, but cutting down to
the interesting facts. Video gaming really needs more books of this manner."
"'The Xbox 360 Uncloaked' is a gripping look inside the competitive, high-stakes world of the game industry and required reading for self-professed gamers and industry watchers."
"This is an entertaining and in-depth book... If you want to know the background on the console, and many interesting and entertaining anecdotes about the different players in the industry, this one's worth a read."
"Probably the best book on the topic of the video game industry in a while."
"You could argue that no one outside of Microsoft knows more about its Xbox game business than Dean Takahashi."
"...The Xbox Uncloaked steeps readers in the darkest machinations of the video game industry, providing a level of insight into the console wars hardly ever seen. And it does it in a way that is approachable even for video game novices."
"This is riveting journalism from an unbiased source. Takahashi provides
a rare peek behind the scenes of the rollercoaster video games business."
"A page-turning revelation about the big decisions and bigger dollars it takes to get a new console off the ground and into the hands of consumers."
"An engaging and revealing tale."
Printed: 6x9 softcover, 404 pages (with B&W photos), $24.95 US, ISBN: 0-977-78421-5
eBook: PDF, 404 pages (with color photos), $14.95 US
About The Author
 Dean
Takahashi has been a business journalist for 17 years, having written
for the Wall Street Journal, Red Herring Magazine, Los Angeles Times, The Orange County Register, and Dallas Times Herald, and has appeared on CNN and CNBC. As a die-hard gamer and author of the book Opening
the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution, Dean is currently a technology and gaming writer for the San
Jose Mercury News.
|
